I've recently started asking the question "What does production mean to you?" in hopes of finding a common answer. However the more I asked this question the more I realized production is a not a straight forward entity. Production is vast and not just a thing that we do, create, it is an experience. An experience that can motivate, an experience that can bring you to your closest memory, a time where you felt joy, sadness, grief, or got you into a mode of productivity. Production is all around us, in the foods that we eat, the billboards that we look at. Even still the big question is "What does production mean to me?" Why is it that we spend so much time on this thing that brings people closet together? What happens after the product is built? That burning question that keeps you going. Production for me seems to be purpose. Purpose to create something that is so immersive that you feel like you are a part of what you are seeing. That you feel the passion that is burning inside of you. I ask you: What dies production mean to you?